I’ve been in the marketing business for about twenty five years now. There have been a lot of changes during that time, but many things have remained remarkably unchanged. I could write a book about the things that I’ve learned – in fact, I could write a whole series of books!

Much of my learning over the years that I have been in the online marketing business has come from reading other people’s newsletters. Now, it is true that some newsletters are not quality publications now days – but when electronic newsletters first started coming out, they were packed full of great information. These days, there are still a great many that are packed full of great information – and there are just as many that I subscribe to, and then dump right away.

It’s been a lot of years, but looking back, I realize that everything I learned about doing business online, I learned from newsletters. Today, I continue to learn from newsletters. When blogs became big, I read about it in a newsletter. I learned about RSS feeds and Pay-Per-Click advertising the same way.

Basically, almost anything you want to know about can be learned by subscribing to a quality newsletter. If you want to know the latest news in web development, you would subscribe to a quality webmaster’s newsletter. If you wanted to learn about ecommerce, you would simply need to subscribe to a quality ecommerce newsletter.

Finding good publications to use for learning and information isn’t hard, but you typically do have to subscribe or request a sample issue to find out if the newsletter will benefit you in any way. The first thing to look at is the number of ads. The number isn’t so important, but the number of advertisements, in relation to the amount of useable information is important. If there are more ads than actual information – unsubscribe.

Next, read the information in the newsletters. Can you understand it? Does the publisher make sense? Is the news old? Is the majority of the content fresh, or is the newsletter full of the same old articles that you’ve seen in twenty other newsletters? The best newsletters have fresh content that you won’t find anywhere else, and only use other people’s content when that content is important to the subscribers.

Once you find quality newsletters to subscribe to, make sure that you actually read them. Print them out and save them for future reference. You will be surprised at how often you go into your files to read back over information that is contained in those newsletters!

You will also notice if your newsletter doesn’t arrive in your email when it should. I’ve had subscribers actually send me emails wanting to know where their newsletter was when I was a few days late getting the issue out! You will actually miss the newsletter if you don’t receive it – if it is a quality publication.

Each week, I look forward to the newsletters that I am subscribed to. I wait for them with great anticipation, wondering what new thing I will learn, or what new information about old things is available. I absorb the free information that is contained in these publications, and you should do the same. The information that you will learn from quality newsletters is priceless!

Author - Kevin Robb

Kevin Robb - Editor of the “eBF-News” A Free Private Members Newsletter that reveals 25 years of Online and Offline marketing experience. If you are results driven and have a passion to succeed on the Internet then the eBF-News will assist in your development.